These days every product in the market seems to be good in quality as the manufacturers are very much cautious about customer satisfaction. But, keeping in the shoes of the customers, what makes the difference is the cost. Depending on the time when the customer needs a product and depending on the discounts available at the time of need for the customer, the final decision would be made. But, not all customers would follow by the cost. Some customers, do prefer a particular brand or do give importance to a particular set of features than what is offered at a low price. Some customers, also go beyond their budget if they find a product to be worth paying.
So, in this mixed stack of customer behavior it would be tough for you to choose a particular marketing strategy. Hence, you should be very smart in choosing the media to talk to the targeted customers. How about creating the website that would give low level details to high level details about the products or services that you are planning to offer to them. For this website you should spend some amount which you could source from the capital amount that you have allocated for the business. You should know more details about the hosting services and the discounts that are made available so that you could be wise enough to structure the new business or restructure the old business.
If you have less capital amount, then nothing to worry go through the coupons that would be a great relief for you. Even a penny that is lessened in your expenses would help you have a positive attitude about the success of the business. Availing coupons is something that you could do to let you keep running your business at a low cost.